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Nancy Yao is an experienced professional in user experience strategy and web development, currently serving as Director of UX Strategy & Web at the National Association of Convenience Stores (NACS) since September 2013. In this role, Nancy has led user research, designed intuitive wireframes and prototypes, and managed websites using Kentico CMS, while also developing and implementing SEO strategies. Prior to this, Nancy held positions at the Association of Public Health Laboratories, Corporation for Public Broadcasting, and Discovery Communications, gaining expertise in web content management, database management, and technical support. Nancy holds a Master of Science in Information Management from the University of Maryland and a Bachelor of Arts in Library and Information Science from Wuhan University.