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Petri Matero is a seasoned marketing strategist and entrepreneur with extensive experience in various leadership roles. Currently serving as CEO of Materock, a company specializing in management, coaching, and consulting for artists and creative professionals, Petri has also established Revented!, which aims to connect the events and culture sector with businesses to create new commercial opportunities. As the interim Commercial Director at Moment Digital Oy, Petri focuses on driving business growth through integrated sales and marketing functions. Additionally, Petri is a Co-Founder and CMO of Koll, a startup dedicated to enhancing safety in communications, and is involved with multiple other ventures, including Matero & Partners, Killnoise, and MySpeaker. Petri is also a member of the Finnish Business Angels Network and has an educational background in solution-focused short-term therapy from the Helsinki Psychotherapy Institute.