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Alexandra Madden is an experienced professional with a diverse background in social media strategy, content creation, and community engagement. At Formulite, Alexandra developed a comprehensive social media strategy across multiple channels and produced content for brand marketing and podcast initiatives. Alexandra served as the Starfish Nippers Coordinator at Portsea Surf Life Saving Club, leading an all-abilities beach education program while fostering relationships between families and volunteers. As Director of Sustainability at Scrunch, Alexandra connected with influencers to enhance advertising reach. Additionally, Alexandra hosted The Pearl Principles Podcast, focusing on personal branding and mentorship for women post-graduation, and worked as a seasonal beach lifeguard at Life Saving Victoria. Alexandra holds a Bachelor's degree in Development Studies from The Australian National University, alongside various educational qualifications in marketing and history.