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Urvashi Kanoongo is an accomplished brand management professional with extensive experience in marketing and business development. Currently serving as the Brand Manager - Alliances at MyGate since September 2021, Urvashi specializes in branding, campaign execution across ATL, BTL, and digital platforms, and strategic planning. Previously, Urvashi held the position of Key Account Executive at PhonePe, focusing on business development, acquisition, and account management. Earlier career experiences include roles as a Marketing Executive Alliance at ICICI Securities and an NGO Intern at the Indian Development Foundation. Urvashi holds an MBA in Marketing from ITM Group of Institutions and a Bachelor of Commerce in Accounting and Finance from The Bhawanipur Education Society College.