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Syed Shah's work experience began in 2003 as a Digital Marketing Intern at European Leisure. Syed then worked as a Trading Partner at Evolution Trading SIA from 2005 to 2006, followed by a role as EU Sales Manager at Caps Group RU from 2006 to 2008.

In 2008, Syed joined Design Corse and held multiple roles including eCommerce Merchandiser from 2008 to 2010, Ecommerce Manager from 2010 to 2013, and finally as Head Of Ecommerce from 2013 to 2015.

From 2015 to 2020, they worked as a Digital Marketing Consultant at DOCKLAND SERVICES LTD, before moving on to their current position as Head Of Ecommerce at Cigara starting from 2020.

Syed Shah completed their Bachelor of Science (BS) degree in Microbiology and Immunology from Glasgow Caledonian University in 2005. In terms of additional certifications, Syed obtained the following qualifications: Fundamentals of Digital Marketing from Google Digital Technologies in April 2020, SEO Foundations and Technical SEO Certified from SEMrush in April and March 2020, respectively. Furthermore, Syed also achieved Google Analytics Individual Certification in April 2021, and several Google Ads certifications including Google Ads Measurement, Google Ads Search, Shopping Ads, and Google Ads Display, all obtained in March 2021. Recently, they obtained certifications in Technical SEO and eCommerce SEO from Blue Array SEO in April and October 2022, respectively.