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Paul Smith currently holds the position of Head of Category & Consumer Insights at My Muscle Chef. Prior to this role, Paul held various positions at Beam Suntory, Edrington-Beam Suntory UK, Detmold Group, Synovate, and Goodman Fielder, where he demonstrated expertise in category management, market development, innovation, and sensory analysis. Paul's educational background includes a BSc. (Hons) in Food Science and Marketing from Queen Margaret University.