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Michael Kraftman has held a variety of roles over the past 40 years. In 1981, they were the Managing Director of Bonsai Ltd. From 1992 to 2004, they were the Deputy Chairman of KG Group plc (Tempo). From 2004 to 2009, they were the CEO of Optical Partners plc. From 2009 to 2016, they were the Chief Executive Officer of VisionDirect.co.uk. During this same time period, they were also the E2E Ambassador of E2E. From 2016 to 2021, they were the Member of the International Management Board of LID business media. Currently, they are the Non Executive Director of both My 1st Years and Collate.org.

Michael Kraftman attended the University of Cambridge from 1976 to 1979, where they earned a MA in Engineering. Michael then attended Stanford University Graduate School of Business from 1979 to 1981, where they earned an MBA in Business.