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Amy Weaver has worked in the retail industry since 2005. Amy began their career as a Personal Shopper at Selfridges in 2005. In 2007, they moved to Peacocks as a Junior Buyer. In 2012, they joined F&F Clothing as a Senior Assistant Buyer and a Buyer UK & Central Europe - Toddler Girls. In 2015, they joined Primark as a Global Buyer - Baby Boys and a Buyer UK & Northern Europe - Baby Boys. In 2020, they became the Head of Buying at My 1st Years, managing and developing the Buying and Technical teams for an iconic British personalised children's gifting brand. In addition, they are responsible for driving forward total company strategy with product and customer experience innovation in conjunction with Merchandising and Design functions, as well as managing and co-ordinating company ESG and sustainability strategy.

Amy Weaver attended Birmingham City University from 2004 to 2007, where they earned a degree in Fashion Retail Management with a focus in Fashion.