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Rania Abdallah is an experienced professional specializing in user acquisition and growth strategies. Currently serving as a Growth Manager at MWM since September 2023, Rania focuses on developing and executing user acquisition strategies while optimizing ad creatives and messaging. Prior to this role, Rania worked as an ASO & UA Specialist at Kovalee from September 2021 to September 2023, driving user engagement through ASO, paid campaigns, and organic growth. Rania's earlier experience includes a consultancy role at the United Nations Economic and Social Commission for Western Asia, where work involved statistics and development, as well as internships focused on trade logistics and advertising strategies. Rania holds a Master’s degree in Managerial and Financial Economics from HEC Paris and a Bachelor’s degree in Economics and International Law from the American University of Beirut.