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Karin O'Donoghue has extensive experience in marketing and brand management. Karin began their career as a Marketing Assistant at Pernod Ricard in 2003 and then worked as a Global Category Manager for the wine portfolio at KWV International from 2005 to 2010. During this time, they focused on strategic brand building and new product launches. From 2011 to 2013, Karin held the position of Brand Manager for the spirits portfolio at KWV International, where they successfully repositioned the KWV brandy. Karin then moved on to become the Marketing Manager at Heinz Frozen Foods, where they were responsible for 9 brands and delivered consumer demand creation plans through consumer insight development and innovation projects. Since 2013, Karin has been working at MWEB, first as a Marketing Manager and currently as the Head of Marketing. In these roles, they developed and led marketing strategies to achieve customer acquisition, build brand reputation, and drive sales. Karin specializes in integrating various marketing disciplines and finding innovative ways to meet customer needs.

Karin O'Donoghue earned a Bachelor's Degree in Marketing and Strategy from UNISA between 1998 and 2000. Prior to that, they completed their high school education at Pinelands High School from 1993 to 1997.