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Alicia Palanques Espinàs currently serves as the Strategy & Sustainability Director at MUT Agency, a position held since February 2023. Prior to this, Alicia was the Multichannel Marketing Manager for Almirall from January 2017 to February 2023, where responsibilities included developing omnichannel initiatives tailored to specific market needs in the UK, Ireland, and Nordic regions for the dermatology and aesthetics sectors. Alicia's earlier roles include serving as an Omni-channel Strategic Consultant at PwC España, Senior Account Director at MUT- Comunicación Transversal, PR & Social Media Executive at Grupo Damm, Junior Account Executive at Hill & Knowlton, and PR & New Business at Paz Espinàs Estudio. Alicia holds a degree in Publicidad y Relaciones Públicas from Universitat de Barcelona and recently completed an Executive Program in Circular Economy at the University of Cambridge.