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Jesper Herstrup Henriksen is a seasoned professional in sales and marketing with extensive experience in the outdoor and sportswear industry. Currently serving as Sales Director at Helly Hansen and Musto since November 2012, Jesper has held various leadership positions including Country Sales Manager and Sales Director across multiple segments. Prior experience includes serving as Nordic Regional Sales and Marketing Manager at Fritidsagenten A/S and Brand Manager for The North Face, among other roles. Jesper's educational background includes a Master's degree in law and business from Copenhagen Business School and a Bachelor's degree in Business Administration and Commercial Law.