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Choi In Geol currently serves as the Influencer Product Team Lead at MUSINSA, responsible for product launches and operations related to influencer products since February 2021. Previously, Choi held various roles at MUSINSA, including Product Manager overseeing community products and Referral TF Lead aimed at improving customer acquisition through referral services. Prior experience includes a position as a Growth Hacker at Balancehero India, where optimization of paid channels and the management of free credit consulting services were key responsibilities. Additionally, Choi worked as the Growth Marketing Lead and Marketing Manager at OPINNO MARKETING, focusing on marketing optimization processes and AARRR Funnel projects for multiple brands. Earlier career experience includes a Marketing Manager role at NHN Entertainment Corp, optimizing paid channels for various brand promotions.