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Adelaide Francisco serves as a Board Member at Music Tech France since June 2023 and has been a Senior Manager of Entertainment Content Product Solutions at Orange since 2004. At Orange, Adelaide has led product strategy and marketing prospection for Music, SVoD, and VR services across European countries, focusing on user experience and project management. Previous roles include TV Product Manager and Music & TV Product Manager, where responsibilities encompassed partner negotiations, team building, and performance monitoring for various multimedia services. Adelaide's early career featured positions such as Information Architect-Ergonomist and Ergonome Ingenieur R&D, contributing to the design and improvement of interactive services. Educational qualifications include a Certification in Marketing from Institut Supérieur du Marketing and advanced degrees in Ergonomie cognitive and Social Sciences from Université Paris Cité.