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Huw Ball is a Website Conversion Optimization Specialist at Music & Arts, responsible for leading the digital team’s UX design and conversion rate optimization strategy since August 2023. Previously, Huw served as the Founding UX Designer at Olivus, where core features for a mental health chat app were designed for its relaunch. Other roles include UX Designer at Uneo Health, focused on gamification for a mood tracking app, and Business Analyst at Adobe, where a library of analytics dashboards was developed. Huw's experience also includes key positions in nonprofit management and various internships, showcasing expertise in UX design, data analysis, and sustainability. Huw holds a Bachelor of Science in Marketing and a minor in Sustainability Studies from the University of Maryland.