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Daniel Adams is a seasoned professional in ecommerce and commercial strategy, currently serving as Senior Manager at Mushroom Group since October 2021. With prior experience at Warner Music Group as Senior Manager for Ecommerce, Merchandise & Ticketing, Daniel has developed strategic plans for revenue growth and album release strategies. Previous roles include Social Media Marketing & Ecommerce Manager at Backstreet International Merchandise Limited and Account Manager at The Araca Group, where responsibilities encompassed account management and ecommerce oversight. Daniel began a career in marketing and communications at KOORANA - Child & Family Services. Daniel holds a BA in Marketing and Media from Macquarie University and completed the Higher School Certificate at Epping Boys High School.