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Samantha Perry has a diverse work experience spanning over several years. Samantha started their career as the Office Manager at Baker Street Marketing in 1998 and continued in that role until 2000. Samantha then worked as an Operations Coordinator at LOOK Outdoor from 2001 to 2003, followed by an Operations Supervisor position at APN Outdoor New Zealand from 2003 to 2006. In 2006, Samantha joined The University of Auckland where they held various marketing and communications roles, including Marketing Communications Editor, Marketing Adviser, and Business Development Manager (Marketing). Samantha worked at the university until 2019. Currently, Samantha is working at the Museum of Transport and Technology (MOTAT) where they have held positions such as Senior Marketing Advisor, Marketing and Communications Manager, and currently serves as the Head of Brand and Communications.

Samantha Perry attended The University of Auckland, where they obtained a Bachelor of Arts (BA) degree. Samantha also obtained a Diploma in Business (DipBus) from Auckland University of Technology and a Diploma of Proofreading and Editing from the New Zealand Institute of Business Studies (NZBIS).