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Esperanza Iglesias Martínez is a co-founder of MICE Wave, focusing on sustainable practices for the MICE industry, and serves as an educator in Sustainable Tourism, Entrepreneurship, and Conscious Communication at CETT_UB. As a co-founder of GenÉthico, Esperanza specializes in Corporate Ethics for Sustainable Development, collaborating with sectors such as tourism, hospitality, and education. Experience includes event coordination at Museu d'Art Contemporani de Barcelona and previous roles in digital marketing and sales team management. Education credentials encompass various degrees and postgraduate studies in digital marketing, sustainability, communication, and climate change from recognized institutions, including Inesdi Business Techschool and the ONU.