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Bel Natividad has extensive experience in marketing and communication, currently serving as the Director of Marketing and Communication at Mandarin Oriental Hotel Group since September 2019 and as the Director of Marketing and Publics at MACBA since January 2013. In the role at MACBA, Bel Natividad is responsible for strategic and operational planning to enhance the museum's brand and audience reach. Previous positions include Director of Communications at Mandarin Oriental, Barcelona, and roles at The Ad Store and Precisport, S.L. Educational qualifications include a Digital Business Executive Program from ISDI, an Executive Master in Marketing & Sales from Esade, and a Master’s in Corporate and Institutional Communication, as well as a Bachelor's in Communication Sciences from Universitat Autònoma de Barcelona, alongside comprehensive training in Graphic Design from EINA.