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Ashley Martins has been working in the marketing and fitness industries since 2009. Ashley began as a freelance and online personal trainer in 2009, and then joined Virgin Active as a Master Trainer and Personal Trainer. In 2016, they started working as a freelance content creator, creating blog, video and photography content. In 2020, Ashley joined Muse Finance as a Brand Lead and Marketing Intern.

Ashley Martins obtained their Bachelor's degree of Science (BSc) in Media Technology from Kingston University between 2003 and 2006. In 2021, they received a Demand Generation certification from the Sales Impact Academy. In 2020, they gained a Social Media Management certification from Udemy. In 2018, they earned a Life Coach certification from TRAIN Fitness. In 2009, they were awarded a Personal Fitness Trainer certification from YMCAfit - Fitness Industry Training.