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Assia Grazioli-Venier is a venture capitalist and advisor to high-growth tech startups, entertainment companies and sports businesses. She has worked at the forefront of technological disruption for 18yrs, from the first onset of mobile, to music streaming, subscription models, D2C commerce and beyond.

She started her career in 2004, creating and launching TV, Radio & Digital for Ministry of Sound, one of the leading music brands/record labels in Europe, which later sold to Warner Music. She became an expert in all things digital media and consumer innovation, leading her to Spotify in 2010, where she advised on strategic partnerships and growth initiatives for over 5 years.

Appointed in 2012, Assia sits on the board of directors of Italy's legendary Juventus Football Club, where she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Assia was also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify and iZettle.

In 2016, Assia launched Muse Capital with her business partner Rachel Springate, fueled by a career forging revenue-generating strategic partnerships that catalyze scale between tech startups and large corporations.

She is a staunch supporter of the economic value of diversity in business, sits on the steering committee of AllRaise, and on the board of Impact46.

Born in Rome and educated in the US, Assia is fluent in four languages and has lived in New York City, London, Milan and Stockholm. She currently lives between Los Angeles and NYC.