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Julia Ford, Research Director, specializes in demanding quantitative initiatives such as discrete choice modeling and segmentation. Julia has a rare ability to easily comprehend complicated techniques and communicate them in a simple and straightforward way, helping those around her feel comfortable with the findings. Julia has worked with an array of clients, including eBay, PayPal, Bill Me Later, Samsung, Hershey, and many others. She has a BS in Business Administration from the University of Southern California.