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Srividya Sridharan is a seasoned professional with over a decade of experience in research and analytics at Forrester, currently serving as Vice President and Group Research Director. Srividya leads teams that focus on critical areas such as data and analytics, AI, and B2B marketing. Prior to this role, Srividya held various positions at Forrester, including Vice President and Senior Research Director. Experience also includes roles at Allen and Gerritsen as Manager of Measurement/Analytics and intern positions at Draftfcb and Cognizant Technology Solutions. Srividya's educational background includes a Master's in Integrated Marketing Communications from Northwestern University and an MBA in Marketing from Xavier Institute of Management and Entrepreneurship.