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Lindsay Hedin serves as the Director of Commercial and Fleet at Murdock Chevrolet, overseeing brand awareness initiatives and driving automotive sales across six Utah dealerships since October 2017. Key accomplishments include executing a high-profile sponsorship of the Deseret News Marathon, which enhanced marketing reach significantly, and administering a successful promotional campaign that resulted in a 17% year-over-year sales increase. Prior to Murdock Chevrolet, Lindsay held various roles at prominent automotive companies, including Development Director at Mercedes-Benz USA, where a client retention program increased loyalty purchases by 17%. With extensive experience in customer engagement and process improvement, Lindsay has consistently demonstrated the ability to elevate sales and customer experience across multiple organizations. Lindsay holds a Bachelor of Science degree in Liberal Arts Marketing from Utah State University.