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Alessandro Riva is a seasoned sales and product management professional with extensive experience in the machinery and technology sectors. Currently serving as Sales Manager at Muratori Machines since October 2021, Alessandro focuses on business development in Italy and Eastern Europe while overseeing product development for vertical machining centers. Prior roles include Service Manager and Sales & Product Manager at Masterwood S.p.A., handling post-sales services and managing sales in multiple European markets. Alessandro's career also includes significant positions at SD - Italian Technology Excellence, and Morbidelli | SCM Group, where responsibilities ranged from managing sales and product strategies in Spain, Portugal, and Italy to providing training and demonstrations to clients in the woodworking industry.