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Barbara Siegert is an accomplished professional with extensive experience in innovation and digital transformation across B2B and B2C industries. Currently serving as a Partner at Munich Strategy since January 2020, Barbara has previously held significant roles such as Director of Innovation & Digital Transformation at DMK Deutsches Milchkontor GmbH from January 2013 to January 2020 and Head of Innovation in an interim capacity at Nordmilch AG. Additionally, Barbara founded and managed an international consulting network as Managing Director at Powerplan Consult and held a partnership position at Bavaria Consulting. Barbara holds two Master's degrees in Business Administration from Ludwig-Maximilians-Universität München and the University of California, Berkeley.