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Karime Jarufe Jarufe is an experienced Category Manager currently working at Corona Chile, focusing on the Adulto Mujer, Lencería y Corsetería segments since January 2023. Previously, Karime held the role of Category Manager for Telefonía/Accesorios at ABCDIN, where responsibilities included competitive analysis, supplier selection, and margin negotiation. Prior experience includes an internship at Linio, where Karime created and updated content for books and automotive categories, and another internship at Banco Santander Chile, assisting in the management of tasks for commercial banking executives. Karime's educational background includes a degree in Ingeniería Comercial from Universidad Técnica Federico Santa María, completed in 2021, with a focus on the promotion of the Commercial Engineering program.