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Yeo Sook Fern currently serves as the Deputy Dean of Research & Industrial Collaborations and a Lecturer at Multimedia University since December 2010. With extensive experience in academic leadership and industrial training coordination, Yeo has also held roles as Deputy Program Coordinator for MBA programs and Head of the Centre for e-Services, Entrepreneurship & Marketing. Additionally, Yeo serves as a Visiting Professor at Daffodil International University, an Academic Advisor at Raffles University, and an International Academic Advisory Board Member at Qingdao City University. Yeo is an Academic Council Member at Gutenberg Honors College and an External Examiner at Saito University College. Previous positions include Lecturer and Programme Coordinator at various Stamford College campuses, where Yeo taught multiple business-related programs. Yeo holds a PhD in Service Innovation from Universiti Sains Malaysia and has earned both an MBA in Multimedia Marketing and a Bachelor’s Degree in Business from Multimedia University.