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Matt McDaniel is the founder and CEO of Multicard. Matt has over 20 years of experience in the identification management industry. Prior to founding Multicard, they were the business development manager for Datacard's Denver office. Matt then purchased the Denver region from Datacard and formed Affinity Business Systems. In 2004, Affinity Business Systems merged with three other companies to form RockWest Technology Group, dba Multicard. Matt has a bachelor's degree in business administration from the University of Colorado.

Matt McDaniel's educational career includes a BA in Journalism from Arizona State University and an MBA from the University of Colorado Denver.

Some individuals on their team include Charlie Franco - VP, Sales, Hugo Garcia - Founder & President, and Brenda Wise - VP, Customer Service.