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Valeria Mares has a significant amount of work experience in the advertising and marketing industry. Valeria is currently working at Mediahub Worldwide as the EVP, Director, Global Insights + Action. Prior to this, they held the position of Head of Content at Wavemaker US. Valeria also worked as the Regional Comms Planning Director at Red Fuse Communications. Valeria has had a long career at Wavemaker, where they served as the Chief Strategy Officer from 2017 to 2021. Before that, they worked at MEC, holding various roles such as Regional Strategy Director for Latin America, Head of Strategy - Italy & Southern Europe, and Strategic Planner Manager. Valeria also worked as a Strategic Planner and Marketing Consultant at Dentsu Aegis Network, where they were involved in managing strategy and media planning for major accounts like LVMH, BMW - MINI, and Adidas.

Valeria Mares pursued their education starting in 2001 at the Università Cattolica del Sacro Cuore, where they earned an honors degree in Media. Valeria then continued their education in 2003, attending a program called "Master - Mktg Adv & Events" with a focus on Marketing and Communications. However, specific details regarding the end year of this program and the attainment of a degree are not provided.