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Roberto Maldacea is a seasoned professional in the fields of mobility, sustainability, and innovation. Currently serving as Senior Partner Innovation at Tuscany Freight Village and Partner at the Bruno Kessler Foundation's AUTONOM LAB, Roberto has extensive experience in electric vehicle advocacy through the role of Executive Director at NEV MOBILITY EUROPE. Previous positions include Senior Partner at Lowe and Partners Worldwide, President of Euromobility, and Director of the Scientific Committee for "Via col Verde" at Unione Radiotaxi d'Italia. Additionally, Roberto has held academic leadership as Director of the Master MEM at LUISS and has contributed to the automotive sector at FCS Mobility and Rover BMW Group. Roberto holds degrees in Economics and Communication and has a strong focus on integrating green technology with urban mobility solutions.