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Alex Narracott is the founder and CEO of Much Better Adventures, an award-winning platform for booking amazing adventures with local, independent specialists. Prior to launching Much Better Adventures, Alex was the business development manager for Ski Weekender and a travel consultant for STA Travel. Alex is passionate about adventure travel and believes that everyone should have the opportunity to experience the world in new and exciting ways.

Alex Narracott has a BA in Geography from the University of Nottingham.

Some individuals on their team include Jo Fairweather - Head of Content, Nik Martin - Product Manager, and Megan Devenish - Head of Adventure.