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Samira Elbaz is an experienced marketing and communication professional with a strong background in strategic planning and project management. Currently serving as Responsable Marketing et Communication at Mubawab Transaction since June 2019, Samira has been responsible for defining marketing strategies, managing budgets, and implementing 360° communication campaigns. Previous roles include steering marketing efforts at Mundiapolis University and Onapar, where Samira developed marketing plans, conducted market analysis, and organized promotional events. Samira holds a Master's degree in Marketing from ESCA Ecole de Management and a Bachelor's degree in Business Administration from HECI.