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Emmi Lehikoinen is an experienced content strategist currently working at MTV Oy since April 2017, specializing in data-driven content planning for the C More SVOD service in Finland and the MTV Katsomo AVOD service. Previously, Emmi held the position of Content & Editorial Manager at C More, focusing on editorial management and content curation. Prior experience includes freelancing as a copywriter for a global tech and entertainment company, and serving as a communications specialist and editor-in-chief of web services at the Finnish Meteorological Institute, where responsibilities included social media management and website development. Emmi holds a Master's degree in Communication and Media Studies from the University of Helsinki and has additional education from UCL in SSEES History.