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Karen Woo has extensive experience in branding, communications, marketing, and corporate communication in various industries such as banking, beauty, and consumer goods. Currently serving as the General Manager of Branding and Communications at MTR Corporation Limited, Karen has held senior positions in companies like BCT Group, Neo Derm Group Ltd., Hong Kong Maxim's Group, and Colgate Palmolive. With a track record of successful marketing campaigns and brand development, Karen has a strong background in driving business growth and enhancing brand image.