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Ed Rivadavia is currently the SVP of Marketing & Digital Strategy at mtheory LLC, where Ed leads a team in developing tailored digital marketing strategies for multi-genre artists. Prior to this role, Ed held positions such as Head of Music Strategy & Industry Relations at Songfluencer, Chief Marketing Officer at 800 Pound Gorilla Media, VP of Digital Strategy at Sony Music Entertainment, and VP of Marketing & Digital Strategy at Century Label Group. With a background in business administration and music management, Ed brings a wealth of experience in digital marketing, client acquisition, and industry relations to their current role.