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Lluis Morales has extensive work experience in various roles and positions. Lluis started their career at Metalogenia in 1999 as a Product Manager Coordinator. Lluis then moved on to CESS (Compañía Europea de Servicios de Seguridad S.A) in 2003, where they served as the Director of Organization and Systems until 2005. In 2008, they joined Prosegur as the Director of Business, a position they held until 2015. Since 2015, Lluis Morales has been with MTG, where they initially served as the Dealers Sales Vice-President until 2020. Currently, they hold the position of Sales and Marketing Vice-President at MTG.

Lluis Morales began their education in 1992 at the Universitat Politècnica de Catalunya, where they pursued a degree in Industrial Engineering. Lluis completed this program in 1999. In 1999, they also attended the University of Strathclyde as part of the Erasmus program, although specific details about their field of study are not provided. In 2002, Lluis Morales enrolled at Esade and obtained a degree in Dirección y Gestión en Marketing (DGM) in 2003. Lluis later returned to Esade in 2005 for an Executive Master of Business Administration (EMBA) degree, completing it in 2006.