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Kevin Higley

Vice President at MSL Group

Kevin Higley has a diverse work experience spanning various industries. Kevin began their career as the Founder and Disc Jockey at Amped Up! DJs, where they provided DJ, emcee, and announcing services for private parties and school events. Kevin then worked as a Camp Counselor at Banner Day Camp, where they oversaw daily activities and problem-solved for customer satisfaction. Kevin also gained experience in sales and marketing as a Sales Manager at UD Vintage Shorts, where they developed and implemented a marketing strategy plan.

Kevin later transitioned into the corporate world, working as a Marketing Intern at Procter & Gamble, where they contributed to the development of integrated marketing communication strategies. Kevin then joined the US Census Bureau as an Enumerator for the 2010 Census, conducting interviews and ensuring accuracy while maintaining high production rates. Kevin further expanded their marketing and sales skills as a Premium Seat Sales Intern at Live Nation, where they developed promotional campaigns and managed client relationships.

In 2011, Kevin joined Mintel as an Account Executive, responsible for researching and soliciting customers in the consumer packaged goods industry. Kevin then moved on to Edelman, where they held various roles including Assistant Account Executive, Account Executive, Senior Account Executive, and Account Supervisor. In these positions, Kevin led digital strategies and provided counsel to brands such as BUSH'S Beans and United Airlines.

Kevin's most recent work experience is at MSL (Global), where they served as an Account Supervisor, Senior Account Supervisor / Director, and currently holds the role of Vice President. In their current position, they provide strategic digital counsel to consumer brand teams and oversees MSL's Digital Innovation Center of Excellence.

Overall, Kevin Higley's work experience showcases their expertise in digital strategy, marketing, sales, and leadership roles across different sectors.

Kevin Higley earned a Bachelor of Science in Business Administration from the University of Dayton, specializing in Marketing and Entrepreneurship from 2007 to 2011. Kevin also holds a High School Diploma from Libertyville High School, which they obtained from 2003 to 2007. In addition, they obtained several certifications, including Leadership Training from Le Grand Studio - Publicis Groupe in 2023, Advanced ABM Certification from Demandbase in 2017, and a Certified Bartender/BASSET License from the Illinois State Liquor Control Commission in 2009.

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