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Viviana F. has worked as a Brand Ambassador for AS Roma official from August 2014 to August 2015. Viviana then worked as an Assistant Project Manager for Také Sato Ltd from April 2016 to March 2017. Following that, they were a Marketing Intern at Lise London from June 2016 to August 2017. Viviana then worked as a Marketing Specialist at Blasting News from March 2017 to June 2018. From July 2018 to October 2019, they served as an Advertising Operations professional at Wavemaker UK, and then transitioned to the role of Technology Consultant Manager until July 2022. Currently, they work as a Technology Strategy Director at mSix&Partners since July 2022.

Viviana F. has a Master's Degree in Marketing/Marketing Management, General from the University of Westminster, which they obtained from 2015 to 2016. Prior to that, they completed their Bachelor's degree in Economics and Management from LUISS Business School from 2011 to 2014.

In addition to their formal education, Viviana F. has obtained several certifications. In April 2021, they obtained the Project Management Professional (PMP) certification from the Association for Project Management. In February 2020, they received the Google Analytics Individual Qualification. In October 2019, they obtained the Digital Performance Certificate from the IPA (Institute of Practitioners in Advertising) and completed the Campaign manager certification exam offered by Google. In August 2019, Viviana F. obtained the Adobe Analytics Developer certification. In February 2019, they became a Tealium IQ advanced user. Furthermore, in October 2016, they completed the Online Marketing Fundamentals course offered by Lynda.com, and in May 2016, they received a certificate for completing the Management of Fashion and Luxury Companies course. Lastly, in October 2019, they obtained the Google Tag Manager Fundamentals certification.