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Geetha Shiv has extensive work experience in the advertising and media industry. Geetha served as the National Head - Strategy for m/SIX from July 2018 onwards. Prior to that, they worked as the National Director at Wavemaker from January 2018 to June 2018. From 2007 to 2017, Geetha held the position of National Director - Analytics & Insight at MEC. Geetha also worked as a Business Director at Mindshare from 2001 to 2006, and as a Senior Media Planner at JWT from 1999 to 2001. Geetha began their career as a Media Planner at McCann Erickson from 1997 to 1999.

Geetha Shiv received their Bachelor of Science degree in Physics from Malabar Christian College, where they studied from 1988 to 1991. After that, they attended Bangalore University from 1991 to 1993, although the degree name and field of study for this period are not specified in the information provided.