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Beatriz Coelho is an experienced Digital Content Developer at MSD Portugal since January 2021, focusing on driving digital engagement and enhancing customer experience through strategic content planning and communication. Prior to this role, Beatriz served as a Marketing & Communication Senior Associate at CTI Clinical Trial and Consulting Services, where responsibilities included developing marketing plans, assisting with digital campaigns, and managing content for various platforms. Beatriz also held a similar position at Eurotrials, where management of marketing strategies and brand identity was essential. Earlier experience includes roles as a Social Media Consultant for Wingman and Fullsix Portugal, and a Junior Community Manager at FashionTV. Beatriz holds a postgraduate degree in Digital Marketing and Analytics from NOVA IMS and a graduation degree in Social and Cultural Communication Studies from Universidade Cat¨®lica Portuguesa.