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Asim K. currently serves as the Senior Manager of AI in IT Digital & Business Relationships at MSC Cruises, focusing on AI and GenAI strategies to drive enterprise IT and business systems transformation since July 2019. Prior to this role, Asim co-founded Coolonsale Media Inc., where innovative consumer product catalogs were developed, and served as Head of Product & Engineering from 2012 to July 2019. Asim also held multiple roles including AVP, Head of Sales, and Senior Project Manager at Gemini Systems from 1997 to 2011, gaining extensive experience in business analysis, product management, and operational management. Additionally, Asim co-founded Konceptae Inc. between 2007 and 2009, which specialized in sourcing "masstige" products from Spain for the export market. Asim holds a Master of Science in Computer Science from Baruch College and a Bachelor’s degree in Mechanical Engineering from NED University of Engineering and Technology.