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Cristian Martinez is a seasoned professional with significant experience in sales and marketing within the safety industry. Currently serving as Global Key Account Manager and Fall Protection Sales Manager for Latin America at MSA - The Safety Company since September 2013, Cristian oversees sales activities and leads a team of sales managers and specialists. Previous roles include Latchways Sales Manager for Latin America, where responsibility encompassed developing the distribution network and enhancing sales of fall arrest systems. Prior to MSA, Cristian worked as Account Manager for Latchways in Spain and Portugal, and held marketing roles at Panasonic España and Siemens AG. Cristian holds advanced degrees in Management of Export Zones, Digital Marketing, and Business Administration, complemented by a solid foundation in International Business Management.