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Ori used his 20 plus years of technological expertise and security knowledge background to create and develop the systems by MS Shift. Prior to him founding MS Shift in 2005, Ori worked in several well-known branded hotels in New York City. In 2003, while working at The Westin New York at Times Square Hotel, he began thinking about how an all-inclusive program for a hotel could help solve many of the operational challenges that many departments faced daily. This laid the fundamental principle for the development of MS Shift, the most innovative, easy to use and comprehensive hotel security software company in the world.