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Saivikas Reddy is a seasoned marketing professional with extensive experience in audience segmentation and data-driven decision-making. Currently serving as Senior Manager - Marketing Audiences at MRM since November 2019, Saivikas Reddy oversees optimization strategies for Cisco.com, leveraging cross-functional collaboration for key projects. Previous roles include Manager - Marketing Audience Activation, where expertise in Adobe Audience Manager and analytics tools was utilized to enhance audience targeting and campaign effectiveness. Prior to MRM, experience as a Programmer Analyst at Cognizant involved consumer behavior analysis and data management across several social media platforms. Earlier career stages included software development at Tata Elxsi and a Big Data Analytics internship. Saivikas Reddy holds a Post Graduation in General Management from the Indian Institute of Management Visakhapatnam and a Bachelor of Technology in Computer Science from Shanmugha Arts, Science, Technology and Research Academy.