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Eladio Portela serves as the Global Leader in Data, Strategy, Performance & CRM at MRM since March 2020, where responsibilities include leading data-driven strategies and digital transformation projects. Portela holds the position of Associate Professor at IE Business School, specializing in CRM Customer Relationship & Analytics, and previously taught digital marketing at Universidad Pontificia Comillas ICAI-ICADE and Universidad Pontificia de Salamanca. A notable career includes roles such as Chief Data Officer at MRM//McCann Spain and Business Value Director at Hedy Performance Digital. Portela's academic credentials feature an Executive MBA from IE Business School, a Master in Digital Customer Management from ESIC Business & Marketing School, and a PhD in Sociology from Universidad Complutense de Madrid.