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Keith Peterson's work experience includes various executive roles in marketing and learning & development. Keith served as the Vice President of Marketing and Learning & Development at MRA - The Management Association, where they led marketing strategies, brand management, digital marketing, and employee training programs. Prior to that, they worked at Ceridian as the Vice President of Marketing and Vice President of Product Marketing, overseeing go-to-market strategies, market research, digital marketing, and branding. Keith also held roles in public relations and communications at both Ceridian and Northwest Airlines. Earlier in their career, they worked as an Exploring Executive at the Northern Star Council, Boy Scouts of America, where they managed career development programs and coordinated volunteers. Keith Peterson also has experience as a keynote speaker and trainer at KHP Consulting.

Keith Peterson obtained a Bachelor of Arts (BA) degree in Journalism from the University of Wisconsin-Madison in 1988. Keith then pursued further education and completed a Master of Arts (MA) degree in Journalism with a focus on Public Relations at the same institution from 1988 to 1989.