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Beth S. is a strategic leader with extensive experience in product management and sales, currently serving as the Founder of kroov. since February 2024 and the Director of Sales at MPWR-365 since November 2023. Prior roles include Senior Partnerships Manager at Tide, where Beth defined partner execution strategies for a multi-vendor platform, and Product and Commercial Manager at Fizzbox, leading the department from startup to scale-up while developing partner relationships. Beth also contributed to The Eventa Group in various capacities, including Product Manager and Commercial Account Manager, where responsibilities encompassed overseeing product portfolios and managing business relationships across the UK and Europe. The expertise encompasses market research and innovation in product development, focusing on customer satisfaction and growth strategies.