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Jessica Minshull currently serves as Digital Media Manager at Market Performance Group, focusing on managing the paid eCommerce media strategy for various fashion, beauty, and wellness brands across Amazon Ads, Amazon DSP, Instacart, and Target in the US and Canada since March 2023. Previously, as Growth Marketing Manager at Bamboo, Jessica partnered with the Adobe client team to drive omni-channel strategies and successfully launched the Adobe Express app, scaling budgets significantly. Prior roles include Marketing Manager at Hammer and Hand, where Jessica optimized Google Ad campaigns, and Marketing Assistant, where campaign proposals and social media enhancement were key responsibilities. Jessica's career began in education as a Teacher at Lake Washington School District, where critical initiatives were implemented for student support. Jessica holds a Bachelor's degree in Elementary Education and Teaching from Washington State University.