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Andreas Berz is an accomplished sales executive with over 40 years of experience in the manufacturing and industrial automation sectors. Currently serving as Executive Manager Sales at MPDV Mikrolab GmbH since January 2021, Andreas leads initiatives to support companies in achieving smart factory transformations with products like the Manufacturing Execution System (MES) HYDRA and the Manufacturing Integration Platform (MIP). Prior to this role, Andreas held various leadership positions at Red Lion Controls from January 2011 to December 2020, focusing on sales and business development across Europe, the Middle East, and Africa. Earlier experience includes sales leadership roles at EXOR GmbH and Friedrich Lütze GmbH & Co. KG. Andreas holds a degree in Automation Technology/Data Processing Technology from Fachschule für Technik, Wuppertal, complemented by international studies in English and French.